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WHAT IS ECOMMERCE PRODUCT VIDEO?
eCommerce Product Video is the video content specifically for the purpose of promoting and selling products or services online. These videos can be used on eCommerce websites, social media platforms, or other online channels to showcase products and attract potential customers. eCommerce Product Video can include a variety of different types of content, such as product demonstrations, customer reviews, company overviews, and explainer videos.
WHEN TO USE VIDEO IN ECOMMERCE
Product videos can be an effective marketing tool for eCommerce businesses, as they allow businesses to showcase their products in a more engaging and interactive way. There are many situations in which product videos can be used to promote and sell products online, including-
Introducing a new product
Explaining complex or difficult-to-understand products
Showcasing multiple features or uses
Highlighting visual appeal
With an effective direct-response video ad, your product can truly sell like hotcakes. We are a team of expert Ecommerce product video creators that can help you craft a video with a strong visual appeal, creative hook, intriguing editing style and strong Call to action to elicit your target audience to take immediate action.
Customers love to watch how the product dropped into the context of their own lives. Lifestyle videos help your customers imagine your product fits into their way of life or the one they aspire to lead. By capturing irresistible visuals and action shots of how the product is used by an actor to whom the customer can relate, we are a professional E-Commerce video agency that excels in crafting videos that inspire your audience to take action and purchase.
Whether you’re launching a new product, or just introducing new features to an existing product, the best way to build hype is with a launch video. These product promotion videos don’t just make your audience curious but also help convert them into customers by showcasing the USPs of your product.
Demo videos are a visual instruction booklet of your product. Right from installing your product to troubleshooting various errors, tutorial videos help your customers at every stage. These product videos give you the perfect chance to showcase how easily your product helps solve the customers’ problems. A simple tutorial video can help you retain your customers for a long time
E-commerce product video production helps your product stand out from the clutter of e-commerce sites. Today, 80% of people get convinced to buy a product after watching the brand’s video. This is your chance to give a 360° view of your product in action. E-commerce videos don’t just upgrade your market listing but also delight the viewers and convert them into customers.
There’s no better marketing tool than an existing customer highlighting the benefits of using your product. While testimonial videos show how your product affected others’ lives, case studies showcase the change your product has brought to the market. Both these forms of product videos help make your business more trustworthy among potential customers. Kajwa Studios has a team of experts that excels in creating testimonials and case study Videos including product videography services that build trust among your clients and leads.